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It takes a village to make a cookbook - Make it stand out Behind the scenes of one of Nader Khouri’s cookbook photo shoots. Photo Courtesy Nader Khouri https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/fba1d5ae-b9b9-4504-a404-a7c119a98395/bookish.jpeg Joy - It takes a village to make a cookbook - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/d7e50612-c7a7-4eb4-9258-86c07584bd1f/steve-siegelman-in-the-san-jose-mercury-news.jpeg Joy - It takes a village to make a cookbook - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://stevesiegelman.com/joy/it-takes-a-village-to-make-a-cookbook-w2kak monthly 0.5 2021-12-23 https://stevesiegelman.com/joy/puddles-in-translation monthly 0.5 2022-01-12 https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/01589b7d-60a2-4fda-885e-707e7bc961b4/61nWzi-oEmL._SY498_BO1%2C204%2C203%2C200_.jpg Joy - Translating Puddles - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://stevesiegelman.com/about daily 0.75 2025-03-28 https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/1629406062045-Y5FHKW272UNU1WJFRQMR/steve-siegelman.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/3d1a23c8-7ae6-4ad0-ad5a-4dc8574cdb70/Unknown.jpeg About - Make it stand out Still smells like peanut butter. https://stevesiegelman.com/podcasts daily 0.75 2021-12-16 https://stevesiegelman.com/television daily 0.75 2022-10-17 https://stevesiegelman.com/home daily 1.0 2025-11-21 https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/c0b3ba16-cca5-4271-8479-a9ecf7e0b773/steve-siegelman-eating-a-pannini.jpeg Home https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/1631575450780-JLIQOI7BH1GXS4RS3KLJ/friends-gathered-at-a-bbq.jpg Home https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/045dbe2a-2f8b-44f9-9832-59dac40e531c/crab-salad.jpg Home https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/790adf03-5b27-4f9f-8c4c-ffd77b0761a4/red-hot-margaritas.jpg Home https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/9b552c14-9514-41b0-8b94-976cf76730f3/paella.jpg Home https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/623abd74-a87c-4b87-a223-a29d1b7f5b37/burratta-with-cherry-tomatoes-and-pesto.jpg Home https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/852117ce-96a3-43f4-a980-1eb70c51bb02/Ian_Stout_Photo_kefta.jpg Home https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/e7b6562d-7925-46f9-8d3a-3b22a4a650c1/Ian_Stout_Photo_pickled_vegetables.jpg Home https://stevesiegelman.com/books daily 0.75 2024-03-22 https://stevesiegelman.com/books/spaghettata monthly 0.5 2024-03-22 https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/a473f82b-8d7b-4ae3-af0c-763b13bee6bd/spaghettata-cover.jpg Books - Spaghettata - Spaghettata Panicale is a medieval hill town in Umbria, that has been called one of the most beautiful villages in Italy—and not just by me, though I admit I’m biased, since I’ve also called the place my second home since 2000. A few years ago, my dear friends opened Rastrello, an exquisite boutique hotel in the center of town. Once a month, the hotel’s restaurant welcomes guests and locals for a spaghettata—a pasta dinner—featuring recipes from a local grandmother. When my friends asked me to help turn those treasured nonna recipes into a book, I responded with an enthusiastic “sì!” and I’m so proud of what we created together. More than a cookbook, it’s a tribute to our town’s beloved elders, with recipes for the region’s favorite pastas and traditional local desserts, along with tips, techniques, and tidbits of nonna wisdom. Client: Rastrello LLC Publisher: Rastrello LLC Role: Concept, Research and Writing, Editorial Direction, Recipe Translation, Conversion, and Writing, Recipe testing oversight, Project Management Art Direction: Catherine Jacobes Photography: Vivek Vadoliya https://stevesiegelman.com/books/mourad-new-moroccan monthly 0.5 2021-09-17 https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/1631904105706-Y0PPWL5XEBLO8VTZMGBH/mourad-new-moroccan-cookbook-cover.jpg Books - Mourad: New Moroccan - Mourad: New Moroccan Working with Mourad Lahlou is like doing ecstatic dancing in Converse high tops to a mix of Jay-Z and Berber trance music. The ideas are whirling around faster than you can scribble and the food keeps hypnotizing you in surprising and mysterious ways. We spent a year and a half turning Mourad’s recipes, stories, and self-invented, citizen-of-two-worlds perspective into a coherent, modern take on Moroccan cuisine. I suggested we write two books in one. The first hundred pages is seven hands-on cooking classes on the fundamental building blocks of Moroccan food. I wanted to create the feel of cooking alongside Mourad, with his signature mix of meticulous precision and hilarious, fuck-the-rules-it-just-needs-to-taste-awesome attitude. The rest of the book is the recipes, punctuated by stories, techniques, and surprising takes on tradition. It’s my kind of cooking, and I loved the whole process, especially our trip to Morocco, a dreamlike two weeks of nibbling, gorging, cooking, wandering through markets and palaces, and, yes, a night of ecstatic dancing to Berber trance music. Role: Writer Publisher: Artisan Author: Mourad Lahlou Design: Janet Mumford Photography: Deborah Jones Book of the Year Award for Food Writing, Northern California Independent Booksellers Best Cookbooks of 2011, Epicurious Top 5 Books of 2011, Food & Wine Best Cookbooks of the Year, Good Morning America Best Books, 2011, Publishers Weekly Best Books, 2011, Barnes & Noble Gift Books Roundup, 2011 Gift Books Roundup, Associated Press https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/fdfb5993-dec8-4ea5-bc55-b0d496b4a4ac/mourad-new-moroccan-cookbook-title-page.jpg Books - Mourad: New Moroccan - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/93302026-178d-460b-99f1-95a7afccf5e7/mourad-new-moroccan-cookbook-couscous.jpg Books - Mourad: New Moroccan - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/4542d0e3-7d10-4453-9b70-078de0832912/mourad-new-moroccan-cookbook-bites-to-begin.jpg Books - Mourad: New Moroccan - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/d6e5ca81-f572-4983-b371-78c32c88308d/mourad-new-moroccan-cookbook-confit-chicken-wings-recipe.jpg Books - Mourad: New Moroccan - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/0acc8b6c-e462-4cc4-9915-f33ac9d81202/mourad-new-moroccan-cookbook-rainbow-chard-recipe.jpg Books - Mourad: New Moroccan - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://stevesiegelman.com/books/impossible-cookbook monthly 0.5 2021-09-17 https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/ef57c37d-6668-4ce6-bd01-c65286bcb2d0/impossible-cookbook-ethiopian-spice-meat.jpg Books - Impossible: The Cookbook - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/7f0367fe-8a2e-4b29-a418-4759e85219b0/impossible-cookbook-taco-salad.jpg Books - Impossible: The Cookbook - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/a0839ffb-8cbf-4e6f-aaae-91a89146c4ad/impossible-cookbook-title-page.jpg Books - Impossible: The Cookbook - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/9d1ad264-c661-4b54-bba8-a55a7fb50281/impossible-cookbook-burger-technique.jpg Books - Impossible: The Cookbook - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/fda45ed7-2ec3-4436-be9f-49b2d9843ba6/impossible-cookbook-jardiniere-burgers.jpg Books - Impossible: The Cookbook - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/1631905085662-W22SLWQLLMPQYTTMRTIT/impossible-the-cookbook-cover.jpg Books - Impossible: The Cookbook - Impossible: The Cookbook The Impossible Burger might just be the most revolutionary new food product of this millennium. So, I was pretty excited when Chronicle Books approached me about writing the text for the company’s cookbook, timed to release in conjunction with the nationwide launch of Impossible in grocery stores. Then I got 5 pounds of the stuff to play with and got really excited, because it’s shockingly good. A few weeks later, I did a blind taste test, serving some juicy, medium-rare Impossible burgers on brioche buns with smashed avocado, secret sauce, and dill pickle chips to my parents, and my mom, a discriminating diner, said, “Stevie, this is the best hamburger I’ve ever had.” Okay, she says that a lot, but still. The project was a fun, fast adventure. The company is equal parts Silicon Valley tech start-up, food think-tank, and climate-change movement. And Traci Des Jardins, J. Michael Melton, and the other chefs who contributed recipes were on fire with ideas and positive energy. Yay team. Yay planet Earth. Role: Writer Publisher: Chronicle Books Photography: Aubrie Pick Food styling: Carrie Purcell Design: Impossible In-House and Anne Kenady Smith 27 Great Last-Minute Gifts for the Holidays 2021, New York Times/Wirecutter 21 Best Cookbooks of 2020, Delish.com https://stevesiegelman.com/books/taste-the-world-the-food-and-flavors-of-oceania-cruises monthly 0.5 2021-08-19 https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/8b3bdc74-c695-418d-8f80-e8dce70af828/steve-siegelman-oceana-taste-of-the-world-cover.jpg Books - Taste the World: The Food and Flavors of Oceania Cruises Taste the World: The Food and Flavors of Oceania Cruises Oceania promises its passengers “the finest cuisine at sea.” And they take that promise seriously. Let’s just say Jacques Pépin is their Executive Culinary Director, and they bake their breads and pastries from scratch onboard twice a day. To give readers a sense of what it takes to create a world-class dining experience in the middle of the ocean, anywhere in the world, we proposed a cookbook with a storyline: a single 24-hour day behind-the-scenes, told in 24 vignettes—from shopping for fresh produce in Nice’s open-air market with Pépin, to an exclusive Chef’s Patio Dinner and a first-hand look at the heat and clamor of the massive ship’s galleys in full tilt. Our book team embarked on a cruise from Barcelona to Istanbul with stops in Italy and Greece. Best gig ever. I was given a hall pass to roam the vast expanses of the ship’s culinary backstage. Armed with an iPhone and a stack of notebooks, I shadowed and interviewed dozens of staff members—from the company’s top culinary brass to a badminton-champion prep cook, a Russian ballerina cocktail waitress, and a concierge who can conduct simultaneous conversations in seven languages—sleuthing out stories and scribbling observations for 21 sunny Mediterranean days. Then I came home, and the real writing journey began. Role: Writer Publisher: Oceania Cruises Author: The Oceania Culinary Team Producer: Susie Heller Design: Janet Mumford Photography: Deborah Jones https://stevesiegelman.com/books/the-pizza-bible monthly 0.5 2021-09-17 https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/7115969d-3c29-490f-89aa-855013b9cde9/the-pizza-bible-cookbook-regional-american.jpg Books - The Pizza Bible - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/ee9d50c0-66eb-4bd9-975e-c10b93d0ccfd/the-pizza-bible-cookbook-margherita-recipe.jpg Books - The Pizza Bible - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/ddf1209c-5d6a-4987-9007-20f085bbd89b/the-pizza-bible-cookbook-topping-method.jpg Books - The Pizza Bible - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/ed12789d-c337-40d1-a547-0d2be0390c48/the-pizza-bible-cookbook-title-page.jpg Books - The Pizza Bible - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/90f4eb1b-3535-4842-b397-ae6c7ec1e52e/the-pizza-bible-cookbook-fully-stuffed-recipe.jpg Books - The Pizza Bible - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/758b5373-6c09-40bd-950f-32e24de3aee9/the-pizza-bible-cookbook-cover.jpg Books - The Pizza Bible - Pizza Bible Tony Gemignani has won 11 world pizza championships. When I heard that, I was impressed. But here’s what made me want to do a book with him: he was first and only American ever to win the World Pizza Cup in Naples. In the Pizza Margherita category. Well, that and eating pizza after incredible pizza at his San Francisco restaurant. Early on in the nearly two years we spent working on The Pizza Bible, I had a revelation. I had been making pizza from what would be the book’s master recipe, and I wasn’t completely loving it. The texture was a little chewy, and the crust didn’t taste right. I told Tony this, and he asked me to make a 2-ball batch and bring it with me to our next working session. Tony took one ball, pushed it out, stretched it, topped it and baked. I did the same with the other one. His turned out fluffy, chewy, and pizzeria-perfect. Mine was tough and the crust was actually less tasty, even though it was made from the same dough. That was the revelation. Tony’s hands have made hundreds of thousands of pizzas. Watching him handle dough is like seeing a master potter turn a lump of clay into a vase. We wanted to write a book that would give people the tools to create great pizzeria pizza in a home kitchen. And in that moment, I realized it wasn’t just about the recipes. It’s about teaching hands and minds. That’s what led to the 40-page, photo-illustrated three-day master class that starts the book. I wanted to take people as close as we could to attending one of Tony’s fantastic pizza classes—to recreate his reassuring tone and generous way of sharing his endless pizza wisdom. Nothing can substitute for years of practice. You can’t learn to play the violin from a book. But I think The Pizza Bible gets closer than any book on the subject to giving people the tools, recipes and motivation to master the craft of pizzamaking. Role: Writer Publisher: Ten Speed Press Author: Tony Gemignani Design: Janet Mumford Photography: Sara Remington Food Styling: Erin Quon #1 cookbook in International, Italian and Pizza categories, Amazon.com 16 Cookbooks You Need this Fall, People Magazine Cookbooks We Love, iTunes https://stevesiegelman.com/books/trader-vics-tiki-party monthly 0.5 2021-09-17 https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/1631904239107-7VT8IE43M6JV5DVFCEIE/trader-vics-tiki-party-cookbook-cover.jpg Books - Trader Vic’s Tiki Party - Trader Vic’s Tiki Party Party Trader Vic Bergeron basically invented the tiki bar and the wacky faux tropical culture it spawned. And it all started about a mile from my house in a little bungalow on San Pablo Avenue in Oakland. That spot is now, sadly, a weed-choked empty lot. But Trader Vic’s is going strong with 15 bars and restaurants worldwide. When the company approached Ten Speed Press about doing a cookbook, they said they wanted to make their food and drinks retro-cool to a younger audience. I suggested a tiki party theme to tie their famous cocktails, pupus and Vic’s crazy Horatio Alger story all together. I started with Vic’s own autobiography, then sifted through hundreds of articles and documents from the company archives, to write the introductory history section. And I spent many an evening Trader Vic’s in Emeryville, poking around the kitchen and sitting in the lounge, watching the bartenders carefully measure and mix irresistible tropical cocktails. I would order a drink, take a sip or two, and then order it a few more times to watch the process over and over. My notes from each session are a hilarious progression from neat printing and sincere musings to indecipherable, loopy scribbles, stars, flowers and exclamation marks. Role: Author Publisher: Ten Speed Press Design: Catherine Jacobes Photography: Maren Caruso Food Styling: George Dolese https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/cbf11275-39ab-40df-ab5b-651e72a2e792/trader-vics-tiki-party-the-mood.jpg Books - Trader Vic’s Tiki Party - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/4663f520-6835-42e1-adb6-1abbb9a50d46/trader-vics-tiki-party-frozen-daiquiri.jpg Books - Trader Vic’s Tiki Party - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/fab3e623-76a2-4453-8685-a5e1a4d0e036/trader-vics-tiki-party-rum-rundown.jpg Books - Trader Vic’s Tiki Party - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/476b5828-b209-4401-b533-de2613383f07/trader-vics-tiki-party-title-page.jpg Books - Trader Vic’s Tiki Party - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/c7df7f85-861b-4693-b414-6fc89f9d1545/trader-vics-tiki-party-the-drink.jpg Books - Trader Vic’s Tiki Party - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://stevesiegelman.com/books/firehouse-food-cooking-with-san-franciscos-firefighters monthly 0.5 2021-09-17 https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/845d0ced-3c8f-4505-bca0-681f5f64942e/firehouse-food-cookbook-pasta-putanesca.jpg Books - Firehouse Food: Cooking with San Francisco’s Firefighters - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/4cd952bd-c630-4962-af49-4badcadad18a/firehouse-food-cookbook-shopping.jpg Books - Firehouse Food: Cooking with San Francisco’s Firefighters - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/a4247cf6-f7f0-47fd-9020-b449be2d57b8/firehouse-food-cookbook-title-page.jpg Books - Firehouse Food: Cooking with San Francisco’s Firefighters - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/9bdca6e3-5533-4f77-857f-eba5a75d1869/firehouse-food-cookbook-spicy-green-beans-with-bacon.jpg Books - Firehouse Food: Cooking with San Francisco’s Firefighters - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/69e92b86-5f14-4c5c-95c9-c3b07e2ad9a6/firehouse-food-cookbook-calamari-salad.jpg Books - Firehouse Food: Cooking with San Francisco’s Firefighters - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/1631905217911-D2UMUD1MUGLSTCI6EO3L/firehouse-food-cookbook-cover.jpg Books - Firehouse Food: Cooking with San Francisco’s Firefighters - Firehouse Food: Cooking with San Francisco’s Firefighters My friend George Dolese is a food-stylist and cookbook author. On his early-morning grocery runs, he kept noticing groups of firefighters carefully picking through stacks of corn, scrutinizing ribs in the butcher case, and discussing the pros and cons of various brands of fish sauce. George started chatting them up and discovered that they take turns cooking every firehouse meal. He asked me to help him whip this idea into a cookbook—a book of easy family-friendly recipes that would reflect the richness of San Francisco’s food scene and the diversity of the SFFD family. We spent a year hanging out in the city’s 42 fire stations, persuading firefighters to share their recipes and stories. It usually went something like this: we’d ask the crew to assemble in the dining room, tell them about the project, and ask them to tell us a bit about what they liked to cook for each other. After a few minutes of awkward silence, we’d hand out some forms and say, “Okay, well, feel free to think it over and email us any recipes or ideas.” Then as we were leaving, a steady stream of men and women would approach us and furtively mumble things like “um…I make…like a cross-between a soufflé and a pot de crème with Frangelico liqueur.” Or, “This is probably not what you’re looking for, but I do a pretty decent Coconut Green Curry Salmon.” Firefighters, it turns out, are unusually humble, unfailingly generous, and remarkably serious about cooking. Roles: Coauthor, Writer Publisher: Chronicle Books Authors: George Dolese, Steve Siegelman Design: Catherine Jacobes Photography: Paul Moore Food Styling: George Dolese Nonfiction Best-Seller List, San Francisco Chronicle #5 Best-Seller, The Good Cook Book Club https://stevesiegelman.com/books/macys-great-gatherings monthly 0.5 2021-09-17 https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/1631904735119-LB8PFT7K247C7YPU85KL/macys-great-gatherings-cookbook-cover.jpg Books - Macy's Great Gatherings - Great Gatherings When Macy’s asked Book Kitchen to develop a high-style cookbook showcasing its superstar chef’s council, we proposed a theme of entertaining, featuring each of the 16 celebrity chefs in their own themed party, with recipes and tips on food, mood, drinks, and music—all brought to life in beautiful location and food photography. I worked with the chefs on the gathering, testing and editing of the more than 100 recipes, did interviews to write each chapter, and oversaw the creative direction of the book. My Book Kitchen partner, Catherine Jacobes came up with a stunning contemporary design and together we scouted, cast and produced 16 location shoots, featuring food and lifestyle images. We took the job through print production, delivering 30,000 finished books to Macy’s for national distribution on time and on budget. Roles: Editorial Director, Writer, Packager, Publisher Publisher: Book Kitchen Design: Catherine Jacobes Photography: Maren Caruso Food Styling: George Dolese https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/cd3e33ea-23a1-47ef-81db-75888367ef39/macys-great-gatherings-cookbook-red-hot-margarita.jpg Books - Macy's Great Gatherings - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/12175270-5e4e-4054-84e5-83e9c0914746/macys-great-gatherings-cookbook-summer-party.jpg Books - Macy's Great Gatherings - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/4620f93d-940d-46e3-8859-35de35913d0b/macys-great-gatherings-cookbook-corn-salad.jpg Books - Macy's Great Gatherings - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/e5e9978d-d884-4b9d-a97a-7aed4f9ff56c/macys-great-gatherings-cookbook-rick-bayless-fiesta.jpg Books - Macy's Great Gatherings - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/9db8caf9-1928-494c-8a27-88623ac492ec/macys-great-gatherings-cookbook-title-page.jpg Books - Macy's Great Gatherings - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://stevesiegelman.com/books/the-pancake-handbook monthly 0.5 2021-08-19 https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/1631904469976-40QAQIQ2F4A5EJV624PE/steve-siegelman-pancake-handbook-cover.jpg Books - The Pancake Handbook - The Pancake Handbook Long ago, I was one of the founding cooks at Berkeley’s beloved Bette’s Oceanview Diner. When we started selling a line of pancake mixes in the early ’90s, we decided to offer a little booklet of recipes on the side panel of each package. Before we knew it, that idea turned into a full-fledged book. Along with diner co-owners Bette Kroening and Sue Conley (later of Cowgirl Creamery fame) I wrote the text and developed many of the recipes, and we self-published The Pancake Handbook as a charming spiral-bound paperback. A few years later, Ten Speed Press discovered the book and we worked with them to create a fully revised second edition. And after a decade of steady sales, we did a newly designed and reworked third edition, which is still selling like hotcakes, and was even translated into French (as the delightfully bizarre sounding Le Manuel des Crêpes!). Of all the books I’ve worked on, this one, my first ever, is still my favorite. Roles: Coauthor, writer Publisher: Ten Speed Press Authors: Steve Siegelman, Bette Kroening, Sue Conley https://stevesiegelman.com/books/season monthly 0.5 2021-09-17 https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/06a806fa-08a7-4aca-839b-eefbd8b59c98/season-cookbook_spring-salad.jpg Books - Season: A Year of Wine-Country Food, Farming, Family & Friends - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/adaf2eaa-8cf0-4294-b34d-d37aaedfa7e3/season-cookbook-photo-spread.jpg Books - Season: A Year of Wine-Country Food, Farming, Family & Friends - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/fc282fb8-9e8d-4152-bcf8-21b6caa81e03/season-cookbook_title-page.jpg Books - Season: A Year of Wine-Country Food, Farming, Family & Friends - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/1631905116091-N1D13DMKE0J9QAEZQGIS/season-cookbook-cover.jpg Books - Season: A Year of Wine-Country Food, Farming, Family & Friends - Season: A Year of Wine-Country Food, Farming, Family & Friends That subtitle perfectly describes the time I spent working on one of my all-time favorite projects. They had me at the first meeting at the Kendall-Jackson Wine Estate. No conference room. No Powerpoint. It was a warm Sonoma spring afternoon, and I was seated at a table for six, set with white linens and a promising array of wineglasses in the dappled shade of a walnut tree in the center of the Kendall-Jackson Wine Estate’s culinary garden. As chefs Justin Wangler, Tracy Shepos Cenami, Robert “Buttercup” Nieto, and Culinary Gardener Tucker Taylor told me about their dream of a book showcasing their food and farming philosophy, a series of platters appeared that did most of the talking for them. Roasted leg of lamb from a nearby ranch with green garlic salsa verde, a purple potato salad with olive and nasturtium tapenade, Tucker’s signature “Farmer T’s” lettuce mix with soft herbs and flowers. A fluffy cherry clafoutis flavored with tarragon. Each course was perfectly matched to a complementary Jackson Family wine. And the vegetables! Sure, they looked lovely. But each time you took a bite, your face would change because these vegetables have more intense flavor and snap than you ever imagined possible. This turned out to be one of my favorite books to work on and to give to friends. It’s a collection of unusually good, remarkably simple recipes showcasing four seasons of fresh produce, created by chefs whose job is to start with a wine and then create a dish that makes that wine sing. Over the course of a year and a half, I got to spend time with this delicious group of people, hanging out, eating, cooking, tasting, interviewing, kibitzing at photo shoots and design reviews, truffle hunting, helping cater a banquet for a hundred sommeliers at a vineyard in Oregon, and most of all, learning. My own cooking changed forever, and I’m forever grateful. Role: Writer Publisher: Cameron + Company Authors: Justin Wangler, Tracey Shepos Cenami Producer and Executive Editor: Kim Laidlaw Design: Iain R. Morriss & Suzi Hutsell Photography: Alan Campbell Food Styling: Kim Kissling, Elisabet der Nederlanden IACP Cookbook of the Year IACP Best Chef & Restaurant Cookbook https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/b98e7d73-a068-4928-a6ac-0617c50badab/season-cookbook-spring.jpg Books - Season: A Year of Wine-Country Food, Farming, Family & Friends - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://stevesiegelman.com/books/the-marshall-fields-cookbook monthly 0.5 2021-09-17 https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/5f4436b9-3835-4383-89c7-e5b409ae7194/marshall-fields-cookbook-title-page.jpg Books - The Marshall Field’s Cookbook - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/616e6f39-374b-4c2c-aa24-9b75be169526/marshall-fields-cookbook-roasted-turkey-sandwich.jpg Books - The Marshall Field’s Cookbook - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/074621b4-7854-43a5-9ed4-161b6ad0bb09/marshall-fields-cookbook-marcus-samuelsson.jpg Books - The Marshall Field’s Cookbook - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/cd2674d9-89ec-41f0-b688-f66378225731/the-marshall-fields-cookbook-cover.jpg Books - The Marshall Field’s Cookbook The Marshall Field’s Cookbook Food Styling: George DoleseMarshall Field’s wasn’t just one of the last great American department stores. It was loved, venerated even, for its food. So a Marshall Field’s cookbook, featuring all the classic recipes from The Walnut Room and other venues as well as recipes from the celebrity chefs of the Field’s Culinary Council (including Rick Bayless, Tyler Florence, Todd English, Nancy Silverton, Ming Tsai and Marcus Samuelsson among others) seemed like a good idea. Catherine Jacobes and I conceived, researched, wrote, designed, shot and published the book under our Book Kitchen imprint. It turned out to be an even better idea than anyone expected. What we didn’t know during the year we were developing the book was that it would hit the shelves in all of the company’s stores just months before the company was absorbed into Macy’s and the Marshall Field’s name would vanish forever. In the landrush that followed that announcement, Field superfans flocked to the store, grabbing anything with the company’s logo they could get their hands on. The book, with its history of Field’s and beautiful location and food photos by Maren Caruso, was the keepsake everyone wanted. Reprinted twice, including in a boxed, clothbound collector’s edition with a brass Field’s plaque on the cover, it sold more than 163,000 copies and became the most profitable SKU in the entire chain. Roles: Editorial Director, Writer, Packager, Publisher Publisher: Book Kitchen Design: Catherine Jacobes Photography: Maren Caruso https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/f5bd9d7c-f269-47f1-bdb3-1872066b499b/marshall-fields-cookbook-sukiyaki-bowl.jpg Books - The Marshall Field’s Cookbook - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/bef56b0d-21ea-417b-a7e1-3509ec52145d/marshall-fields-cookbook-santa-bear-cookies.jpg Books - The Marshall Field’s Cookbook - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://stevesiegelman.com/books/williams-sonoma-entertaining monthly 0.5 2021-09-15 https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/63f12f59-d1ed-4cff-8cc8-059bda2bef3e/ws-outdoor-entertaining-cookbook.jpeg Books - Williams Sonoma Entertaining - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/857fb8c9-bf91-4568-b288-3df7446333c6/ws-easy-entertaining-cookbook.jpeg Books - Williams Sonoma Entertaining - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/1631748687765-YVM65VU53WK9X0V3UGG6/entertaining-cookbook-cover.jpg Books - Williams Sonoma Entertaining - Williams-Sonoma Entertaining I wrote the text for 14 Williams-Sonoma Cookbooks, including 5 titles in the company’s best-selling “Entertaining” series. The first book in that series, Williams-Sonoma Entertaining with recipes by my friend and Firehouse Food coauthor, George Dolese, won the IACP Award for Best General Cookbook of 2005. Role: Writer Publisher: Oxmoor House Authors: George Dolese, Steve Siegelman Photography: Quentin Bacon IACP Best General Cookbook https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/420622ff-48b7-46be-89d8-abb86220c2af/ws-cocktail-parties-cookbook.jpeg Books - Williams Sonoma Entertaining - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/95a3ea33-2c12-4d8f-8927-cd2904f51f23/ws-dinner-parties-cookbook.jpeg Books - Williams Sonoma Entertaining - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://stevesiegelman.com/books/the-frango-cookbook monthly 0.5 2021-09-17 https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/65163689-c153-43a5-b425-876726ff7ee2/frango-cookbook-title-page.jpg Books - The Frango Cookbook - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/00f8914d-5b6b-4054-9d01-d9c05c2fb336/frango-cookbook-mint-ice-cream.jpg Books - The Frango Cookbook - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/c0f61c43-3dd3-4cfd-bd7d-f9e8752bf693/frango-cookbook-frango-parfaits.jpg Books - The Frango Cookbook - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/1631904967460-OBCURBPSXC74VDT95OGX/the-frango-cookbook-cover.jpg Books - The Frango Cookbook - The Frango Cookbook Frango Chocolates are a sacred Chicago icon. And what icon doesn’t need a book? Book Kitchen proposed a small, giftable book designed to be sold at Frango candy counters featuring the history of the chocolates and a collection of classic and creative recipes. I wrote the text, and my Book Kitchen cofounder Catherine Jacobes and I oversaw every phase of the project, from concept to recipe development, writing, design, photography and printing. I also set a world record for Frango eating. Roles: Editorial Director, Writer, Packager, Publisher Publisher: Book Kitchen Design: Catherine Jacobes Photography: Maren Caruso Food Styling: George Dolese https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/624d0c3b-9339-4a73-912e-0e1e4478e93e/frango-cookbook-frangochino.jpg Books - The Frango Cookbook - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/0a21039b-944a-48dc-ab91-a8e749c1bd95/frango-cookbook-frango-brownie-bites.jpg Books - The Frango Cookbook - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://stevesiegelman.com/books/macys-thanksgiving-holiday-cookbook monthly 0.5 2021-08-25 https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/d9f08b45-f496-43ea-98f3-82663218a02f/macys-thanksgiving-and-holiday-cookbook-moms-brisket.jpg Books - Macy’s Thanksgiving & Holiday Cookbook - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/d02cd9ca-9627-4f1c-acf3-e6957d4be430/macys-thanksgiving-and-holiday-cookbook-title-page.jpg Books - Macy’s Thanksgiving & Holiday Cookbook - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/6b96a318-556d-4ad5-be0b-bd8abc9cc883/macys-thanksgiving-and-holiday-cookbook-meet-the-chefs.jpg Books - Macy’s Thanksgiving & Holiday Cookbook - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/a8cef5c2-d7dc-4371-a8b7-3e8694041d03/macys-thanksgiving-and-holiday-cookbook-star-cookies.jpg Books - Macy’s Thanksgiving & Holiday Cookbook - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/1631905008113-373B4ZMIQX2KSILJ3E0M/macys-thanksgiving-and-holiday-cookbook.jpg Books - Macy’s Thanksgiving & Holiday Cookbook - Macy’s Thanksgiving & Holiday Cookbook Every year, 3.5 million people line the streets of New York to watch the Macy’s Thanksgiving Day Parade, while another 53 million tune in at home. That’s one sixth of the American population! So, we were pretty excited when the head of the Parade Group contacted ­Book Kitchen, following the success of our Macy’s Great Gatherings cookbook, to do a cookbook commemorating the parade’s 85th anniversary. For the recipes, we worked with the superstar chefs of The Macy’s Culinary Council, assigning each one a themed chapter featuring their favorite Thanksgiving and holiday recipes. And for the section on the parade’s history and behind-the-scenes madness (who knew that Manhattan streetlamps are hinged, so that once a year, they can be swung out of the way to accommodate Snoopy and his fellow balloons?), I dug through the Macy’s archives in New York to unearth rare photos, documents and ephemera. Roles: Editorial Director, Writer, Packager, Publisher Publisher: Book Kitchen Design: Catherine Jacobes Photography: Maren Caruso Food Styling: George Dolese IACP Best Food Photography & Styling nominee https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/7b697afe-aaba-470f-9366-04fb76eb379e/macys-thanksgiving-and-holiday-cookbook-spaghetti-and-seafood.jpg Books - Macy’s Thanksgiving & Holiday Cookbook - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/3d3f5481-11f8-4079-bac6-d6889a6d1d4c/macys-thanksgiving-and-holiday-cookbook-spiced-rum.jpg Books - Macy’s Thanksgiving & Holiday Cookbook - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://stevesiegelman.com/marketing daily 0.75 2024-01-17 https://stevesiegelman.com/marketing/project-six-4n3ss monthly 0.5 2021-09-15 https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/1631744038976-SQQ9I4QS35RVU2HB60SO/Avocados-from-Mexico-table-sandwich.jpg Marketing - Avocados from Mexico - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/1631743909622-08YHYMZ5XBSR8O3TB36M/Avocados-from-Mexico-maria-verde.jpg Marketing - Avocados from Mexico - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/1631744020510-96A76MO3G3QO6I35IGE9/Avocados-from-Mexico-cravado-roll.jpg Marketing - Avocados from Mexico - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/1631744001965-L1MFKIT7MQ6V3T7WP1LG/Avocados-from-Mexico-avo-frites.jpg Marketing - Avocados from Mexico - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://stevesiegelman.com/marketing/project-five-6wdha monthly 0.5 2021-09-15 https://stevesiegelman.com/marketing/project-four-ap88e monthly 0.5 2021-09-15 https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/1629664300794-3IHBP3NLRRFSFSTR5YN6/california-milk-advisory-board-rashad-armstead-ad.jpg Marketing - California Milk Advisory Board - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/1629664460600-14TZLQ2XPHVAXL77TS4B/california-milk-advisory-feniger-and-milliken-ad.jpg Marketing - California Milk Advisory Board - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/1629664282167-YPGOC7R5304II9SD1YMC/california-milk-advisory-alex-and-celeste-ad.jpg Marketing - California Milk Advisory Board - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/702764e7-0551-4077-bc29-387241246926/california-milk-advisory-board-vito-iacopelli-ad.jpg Marketing - California Milk Advisory Board - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://stevesiegelman.com/marketing/ardent-mills monthly 0.5 2021-12-16 https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/cc08dce4-499c-45f8-927a-071ecba7d5bd/ardent-mills-ket-ad-road-sign.jpg Marketing - Ardent Mills - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/130c012b-f5fc-4ade-9626-e23f5729716a/ardent-mills-net-carb-ad.jpg Marketing - Ardent Mills - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/1334fcfe-0e05-4c26-95ae-a791204eace4/ardent-mills-quinoa-ad-2.jpg Marketing - Ardent Mills - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/1b35641f-9545-4906-9a7a-fc35e3061f4c/ardent-mills-organic-ad.jpg Marketing - Ardent Mills - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/d55e3513-c57e-4aac-b821-e03c0c4e3d7a/ardent-mills-chickpea-ad.jpg Marketing - Ardent Mills - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/24f4801b-73d0-4b67-8c53-61cbb1c5296f/ardent-mills-brand-ad.jpg Marketing - Ardent Mills - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/ddb44593-bf40-4362-88d6-6e97fdd7b700/ardent-mills-ket-ad-silos.jpg Marketing - Ardent Mills - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://stevesiegelman.com/marketing/project-two-33b88 monthly 0.5 2021-09-15 https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/1629659227347-8DNPL54NGCRPNY7BZ7NV/sirloin-shwarma.jpg Marketing - National Cattlemen’s Beef Association - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/1629659202155-RVOHCYBM3NN1IIBFEFPV/ribeye-ramen.jpg Marketing - National Cattlemen’s Beef Association - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/1629659247908-XCITCOYVAKPR76NFWKRR/steak-guacamole.jpg Marketing - National Cattlemen’s Beef Association - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/1629659177806-BKX0J4JWTDP1W6NMSZ96/bulgogi-steak-sandwich.jpg Marketing - National Cattlemen’s Beef Association - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://stevesiegelman.com/marketing/nestle monthly 0.5 2021-12-14 https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/84de6d8c-a4c4-4603-92c9-f7b82ff5959f/nestle-testimonial-ad.jpg Marketing - Nestlé - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/fc1673f6-3245-4dd1-9aec-6f94939fe06e/nestle-indespensable-ad.jpg Marketing - Nestlé - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/a3ef03a3-4c89-4c72-a641-af92c793674d/nestle-vitalize-your-business-ad.jpg Marketing - Nestlé - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/3e59748c-1150-4f91-b4da-62ac72b6dd8d/nescafe-milan-ad.jpg Marketing - Nestlé - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://stevesiegelman.com/marketing/project-one-e4wdt monthly 0.5 2021-12-15 https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/ccf3b224-d900-4da4-a6a4-748109f223b3/haagen-dazs-halo-ad.jpg Marketing - Häagen-Dazs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://stevesiegelman.com/marketing/project-one-8lnye monthly 0.5 2021-09-15 https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/1631730124716-GWG73ZAUKAEXLITL5Q2M/kikkoman-asian-bowls-101-infographic.jpg Marketing - Kikkoman - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/1631730148611-JZM24QBW9F9ROQFL8WEV/kikkoman-asian-boom-infographic.jpg Marketing - Kikkoman - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/1631729985317-UUXK7AHITBNEDX4S13PW/kikkoman-chicken-burger-ad.jpg Marketing - Kikkoman - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/1631729760951-FYP9A2EYPH3XPBUZJUJB/kikkoman-inspirasian-turkey-brine-ad.jpg Marketing - Kikkoman - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/1631729940109-XMQM33LIG7ECQK0XJX86/kikkoman-bibimbap-ad.jpg Marketing - Kikkoman - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/1631729853454-M6HA1C27D0WPA2GWVT9S/kikkoman-inspirasian-sticky-sweet-asian-skewers-ad.jpg Marketing - Kikkoman - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/1631730099029-SRVN47BIVN0VROYXEJ2R/kikkoman-asian-cool-infographic.jpg Marketing - Kikkoman - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/1631729961619-FGSQA3UNMUSWQWDPW5XO/kikkoman-multiple-recipe-ad.jpg Marketing - Kikkoman - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/1631729736097-06YCD388PM4YA1WG6N8W/kikkoman-inspirasian-grilled-chicken-thighs-ad.jpg Marketing - Kikkoman - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://stevesiegelman.com/marketing/freda-scott-creative monthly 0.5 2021-12-14 https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/b6a19a5d-2da1-4abd-a421-3cbb31bd31ce/freda-scott-creative-eli-meir-kaplan-post.jpg Marketing - Freda Scott Creative - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/4b6f4dde-c63d-425e-adc4-2484fb1f369a/freda-scott-creative-bryan-coppede-post.jpg Marketing - Freda Scott Creative - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/ac8bd5c4-7af9-4e41-868c-4b9850b9efb3/freda-scott-creative-eli-meir-kaplan-post.jpg Marketing - Freda Scott Creative - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/bc635ea8-2371-4e41-a788-d42dce7b85e7/freda-scott-creative-nader-khouri-post.jpg Marketing - Freda Scott Creative - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://stevesiegelman.com/web daily 0.75 2021-12-21 https://stevesiegelman.com/web/project-two-wey83 monthly 0.5 2021-09-16 https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/1631761387589-KLJYO89GIOJN6E3MQSEQ/silver-trident-winery.jpg Web - Silver Trident Winery - Silver Trident Winery My extra-large Riedel Cabernet glass runneth over with love for these impossibly delicious wines, this winery, and its gracious gentleman-founders, Bob Binder and Walter Yost. Over the last decade, I’ve had the pleasure of writing marketing and label copy for them, and even got to name their Yountville “Tasting Home.” (Because…it’s a tasting room that feels like someone’s elegant private home. Except that in this home, everything single thing, from the dining room table and chairs to the silver olive picks, is for sale). silvertridentwinery.com https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/1631745075388-WHNNYUAUMW6MS2JK4MQ2/silver-trident-twinery-tasting-home.jpg Web - Silver Trident Winery - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/d736d541-7872-4334-95a4-24185d2bd3d5/silver-trident-winery-wine-meets-design-page.jpg Web - Silver Trident Winery - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/69a28ec4-80ce-4712-a454-33975066a5a1/silver-trident-winery-philosophy-page.jpg Web - Silver Trident Winery - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://stevesiegelman.com/web/project-one-npyhc monthly 0.5 2021-09-16 https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/1631744800005-I133DBN6NGHH6HB378NT/the-camping-kitchen-home-page-on-imac.jpg Web - The Camping Kitchen - The Camping Kitchen Camping food used to be hamburgers, hot dogs, and hobo-pack potatoes. But now that the world’s gone food crazy, someone needed to speak for the growing legions of people who want to eat something really great in the great outdoors. So a group of us got together and started thinking about how camping cooking differs from kitchen cooking. And then we started devising recipes specifically designed for two-step prep—at home and out in the woods. When you start reworking food in this way, it turns out that with the right strategy, you can make almost anything in the wild. Like baked ziti that cooks up rich and bubbly—and even a little smoky—right in the embers of a campfire. We started developing ideas, writing recipes and text, and shooting the photos ourselves. Full disclosure: I’m not a camper. But I’m really proud of the solid strategy, the great food, the design, and especially the imagery we created together. Roles: Creative/Editorial Director, writer, recipe developer, food stylist Design and implementation: Catherine Jacobes Photography: Ian Stout and Catherine Jacobes Recipe development and writing: Steve Siegelman and Kerri Conan https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/698c19f7-40e8-4fe8-902e-77d6da108642/the-camping-kitchen-homepage.jpg Web - The Camping Kitchen - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/8a65518a-e5c0-4c3b-921c-56b9e7d1234c/the-camping-kitchen-tangy-chicken-tacos.jpg Web - The Camping Kitchen - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/f1e1d76e-102b-4450-b4a5-fab7a6629c69/the-camping-kitchen-firewalker-steaks.jpg Web - The Camping Kitchen - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/2424d31f-0942-4eb9-852f-33ec612cf536/the-camping-kitchen-kefta-kebabs.jpg Web - The Camping Kitchen - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://stevesiegelman.com/web/kikkoman monthly 0.5 2021-12-18 https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/486e3075-82b7-4494-a3fe-b352b6e7a508/kikkoman-home-page-on-imac.jpg Web - Kikkoman - Kikkoman I was thrilled to help create the reinvention and redesign of Kikkkoman’s US website for consumers, foodservice professionals and food manufacturers. Role: Writing and creative direction Client: Kikkoman USA Agency: Ketchum Art director: Brandon Goldsworthy kikkomanusa.com https://images.squarespace-cdn.com/content/v1/6029a202aeefe23588acafde/416e07f1-bdba-4620-9d57-b13da0d897a2/kikkomanusa-homecooks-home-page.jpg Web - Kikkoman - Make it stand out Whatever it is, the way you tell your story online can make all the difference.