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Macy’s Thanksgiving & Holiday Cookbook

Every year, 3.5 million people line the streets of New York to watch the Macy’s Thanksgiving Day Parade, while another 53 million tune in at home. That’s one sixth of the American population! So, we were pretty excited when the head of the Parade Group contacted ­Book Kitchen, following the success of our Macy’s Great Gatherings cookbook, to do a cookbook commemorating the parade’s 85th anniversary.

For the recipes, we worked with the superstar chefs of The Macy’s Culinary Council, assigning each one a themed chapter featuring their favorite Thanksgiving and holiday recipes. And for the section on the parade’s history and behind-the-scenes madness (who knew that Manhattan streetlamps are hinged, so that once a year, they can be swung out of the way to accommodate Snoopy and his fellow balloons?), I dug through the Macy’s archives in New York to unearth rare photos, documents and ephemera.

Roles: Editorial Director, Writer, Packager, Publisher
Publisher: Book Kitchen
Design: Catherine Jacobes
Photography: Maren Caruso
Food Styling: George Dolese

IACP Best Food Photography & Styling nominee

 
 

“Beautiful cookbook with stunning photos and exciting recipes. The history of the Macy’s Thanksgiving Parade is a nice addition, perfect for everyone who loves that event which kicks off the American holiday season.”

— AboutFood.com

 
 

“Even though it’s definitely targeted at the holidays, there are a number of menus you won’t want to wait until it’s a special occasion to make. There’s really something for everyone’s taste and level of skill in the kitchen too….If there is a cookbook lover on your list these holidays, I’d definitely recommend a copy.”

— eatlivetravelwrite.com

 

Writing sample

America’s Favorite Parade

It’s more than a spectacle. It’s a beloved national tradition. As the aroma of roasting turkey fills the air in homes all across America, millions of families and friends sit down together to enjoy the magic of the Macy’s Thanksgiving Day Parade.

So, where did this great American institution come from, and how does it come together year after year?

“A lot of people think we dust off the balloons and floats a few days before Thanksgiving, and we’re ready to go,” says parade Executive Producer and Grand Marshal Amy Kule. “But it’s actually a year-round effort by hundreds—ultimately thousands—of Macy’s employees that’s entirely produced by our own artists and craftspeople. And the Monday after Thanksgiving, we’re all back at work, ready to start in on next year’s parade.”

It’s been a home-grown affair ever since it began in 1924, when a group Macy’s employees, mostly immigrants and first-generation Americans, gathered on the corner of 145th Street and Convent Avenue in New York City. It was Thanksgiving day, and this was their Christmas party—and their chance to give thanks to America. What they couldn’t have known was that they were creating one of the nation’s most enduring and best-loved holiday celebrations.

“It’s pretty amazing to be part of that tradition almost a century later,” says Amy Kule. “You can still feel that same spirit of gratitude, wonder and fun that started it all. This isn’t just a parade. It’s really our gift to the world.”

The 24-Hour Countdown

During those final 24 hours before Thanksgiving, while you’re polishing the silverware, pulling out the turkey platter, and getting the meal together, 4,000 volunteers, some of whom fly in just for the occasion, are racing to get all the floats and balloons from Hoboken to the Upper West Side and putting the finishing touches on the parade.

Wednesday, noon - Balloon Inflation

For a nearly a million people who line Central Park West, the day-before spectacle of balloon inflation is a must-see event. It takes about half an hour to fill each balloon—and four trailer trucks of helium! Depending on the balloon, the feet might be filled with a mix of helium and air, so they float lower than the head.

Recipe for a Parade

Serves about 54 million

2,400 marching musicians
1.600 balloon handlers
3.5 million live spectators
50 million TV viewers
27 floats
Dozens of push floats
400,000 cubic feet of helium
250 lbs. of confetti
5,500 costumes
4,000 volunteers
385 kids
1,600 cheerleaders
24 Rockettes
850 clowns
1 Santa

Start planning a year in advance. As Thanksgiving Day approaches, assemble all ingredients. Twenty-four hours ahead of time, start the final preparation process. Serve immediately, rain or shine. Repeat annually.

Midnight - Through the Lincoln Tunnel

To make the journey from Hoboken to Manhattan, the entire parade has to pass through the eye of a very small needle: the Lincoln Tunnel. The massive floats, each a miniature theater, must be carefully designed to fold up and break down to fit on trailers no more than 8’ wide and 12’ 6” wide.

Thursday, 1:00 a.m. - Float Assembly

The convoy of trucks arrive on Central Park West, with each float in the order in which it will appear. Working fast in the dark of night, the overnight crew puts the floats together, testing to make sure they’re properly and safely assembled with all of their animation working perfectly.

2:00 a.m. - Many hands make lights move

In a five-hour process that takes place all along the streets of the parade route, a team of technicians repositions hundreds of specially designed New York lampposts and traffic signals so they are parallel to the curb to make room for the passing balloons and floats.

3:00 a.m. - Rehearsal on 34th Street

The bands and show numbers do a fully costumed dress-rehearsal for the television cameras. Every move is choreographed and timed to the second to make the telecast clock in at exactly three hours.

9:00 a.m. - It’s Showtime!

With the traditional words, “Let’s have a parade!” and the official ribbon cutting, the festivities begin at the stroke of 9:00. As soon as each float and balloon arrives at the end point it is quickly dismantled or deflated and packed up for the journey home. By late afternoon, the entire show is neatly stored at the Parade Studio for next year.

Noon

As they pass in front of Macy’s, Santa and his reindeer always mark the end of the parade—and the official start of the holiday season.


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