Camping food used to be hamburgers, hot dogs, and hobo-pack potatoes. But now that the world’s gone food crazy, someone needed to speak for the growing legions of people who want to eat something really great in the great outdoors.
So a group of us got together and started thinking about how camping cooking differs from kitchen cooking. And then we started devising recipes specifically designed for two-step prep—at home and out in the woods. When you start reworking food in this way, it turns out that with the right strategy, you can make almost anything in the wild. Like baked ziti that cooks up rich and bubbly—and even a little smoky—right in the embers of a campfire. We started developing ideas, writing recipes and text, and shooting the photos ourselves. Full disclosure: I’m not a camper. But I’m really proud of the solid strategy, the great food, the design, and especially the imagery we created together.
Roles: Creative/Editorial Director, writer, recipe developer, food stylist
Design and implementation: Catherine Jacobes
Photography: Ian Stout and Catherine Jacobes
Recipe development and writing: Steve Siegelman and Kerri Conan